Navy Federal Savings Redesign

Deliverable: Updated Navy Federal Savings Section 

As a part of the redesign of the entire Navy Federal Credit Union marketing Site (NFCU), my team and I provided a complete overhaul of the Savings section. The goals of the redesign were the following:

• Boost member interest in savings products.

• Enhance product entry points for various savings products.

• Increase member knowledge around different savings products and resources.

What I Did

To complete the redesign, I worked in collaboration with a UI designer and visual designer from my team, as well as points of contact from marketing and savings.

Step 1

Discovery & Research

We began the project with a series of workshops and interviews to capture feelings around the current state of the Savings section and brainstorm future state. In addition to our workshops and interviews, the marketing research team conducted extensive analysis of the current pages. We wanted to know:

• Who was coming?

• What are they looking for?

• How long are they here?

Using the data from the workshops, interviews and analytics the team was able to prioritize and develop requirements.

Step 2

Wireframes & Copy

Due to the outdated state of the earlier savings section, I had to create most of the copy from only bullet points in the requirements document. In addition to typical UX Copy, this project required me to come up with marketing copy for each product, introductions to savings resources and FAQs. We conducted bi-weeky testing for this project and held weekly meetings with stakeholders to ensure our design would be validated.

Step 3

Visuals

Once the wireframes and copy were approved, it was pushed to visual design.